About Us

The Brand

Dressing the American Dream (TM)

Vivloe renders homage to women by creating bold, feminine apparel and accessories crafted to the highest standards.  This American brand draws inspiration from the opulence of Art Deco and the glamour of Hollywood Regency- two styles that exuberantly celebrate the American Dream.  With these influences embedded in the DNA of the brand, each collection is rooted in classic silhouettes, distinguished by thoughtful details, and constructed with high-quality fabrics and impeccable workmanship.  

Primarily made in the USA, every piece is created with careful attention to fit, and versatility, designed to flatter a range of body types without sacrificing style for comfort. These are pieces made for women with discerning taste and active lives.

Limited quantities are produced to both maintain quality standards and ensure there’s no excess inventory, curbing the environmental impact typically created by overproduction in the fashion industry. Each garment is made to last, designed to earn its place in your wardrobe for years to come.

Vivloe is proudly based in New York City. The collection is available through the brand’s online boutique, and occasional pop-up experiences. 

Thoughtfully made. Beautifully worn.

Welcome to Dressing the American Dream (TM).

Bon Vivant.

Founder's Story

I began my career in fashion in the early 1990’s in New York City.  After earning a bachelor’s degree in fashion design, I spent the next 20 years building a career in product development and international sourcing for several well-known brands and private labels. Over the years, I acquired a diverse knowledge and extensive experience in nearly every category-children's outerwear, women's tailored suits, dresses, sportswear, menswear and denim. This foundation of global manufacturing experience and years of international travel, ultimately prepared me to launch my own collection.

But the passion started long before that. As a child, I spent countless hours making clothes for my Barbie dolls out of scrap fabric. My early love of style was fueled by the colorful, energetic Esprit catalogs of the 1980's, which first sparked my dream of a career in fashion.  And the creative thread runs even deeper through generations of talented seamstresses and dressmakers in my family on both sides.

My maternal, grandmother, Aileen, and her sisters, Catherine and Sarah, were professional dressmakers in Ireland from the late 1800's through 1940’s. In 1890, my great-aunt Catherine studied dressmaking in Dublin, exactly one hundred years before I would study fashion design in New York.  In the 1920’s, my grandmother Aileen cycled 15 miles to attend dressmaking school, where she stayed during the week to learn her craft before returning home on weekends.  Together, they created beautiful garments for women preparing to embark on new lives in America.

On my Italian side, my beloved grandmother, my Nona, who affectionately called me "Dolly", also inspired my love for design. She learned to sew as a teenager in southern Italy in the 1930's, trained by a skilled neighbor. After marrying, she moved to Venezuela, where she worked in a garment factory to help support her family.  She also made tailored men's shirts from flour sacks that she bleached, which my father and uncles sold in the markets of Carcacas in the 1950's when they were teenagers, before the family immigrated to the United States, settling in New York City.

Vivloe is my art and my tribute to the women who came before me, my grandmothers and great aunts who shared the same dream I now carry forward.

I live in NYC, where I enjoy being a mother to my greatest creation, my real-life doll, Chloe.

Vivian I. Vochard